Winnie the Pooh 80th Anniversary Edition by A.A. Milne

The on-stage action follows Tigger, Piglet and the gang as they plan a surprise party for Winnie, and the audience will be encouraged to sing and dance along with the characters. Moving from cyberspace into the real world, Disney Live!’s Winnie the Pooh stage show will kick off in New York next month before hitting the road to tour Mexico in January and then Japan in March. The new home for all things Winnie will feature interactive games and a prominent ‘Celebrating 80 Years of Adventures’ area that’s designed to capitalize on ‘s traffic of 18.8 million unique visitors a month. To get promotions underway, Disney Online is launching its first-ever Winnie the Pooh supersite on this month. Pooh’s 360-degree birthday initiative doesn’t just involve Disney Consumer Products, long considered to be the engine that drives the brand Radio Disney, Disney Live!, Buena Vista Home Video and Walt Disney Records are all coming to the global party. Along with extensive promotions, the company is significantly retooling its consumer products and television strategies for the brand. In fact, celebrating Winnie’s 80th anniversary is a company-wide priority for the House of Mouse in 2006, and in true Disney fashion, it’s going to be a massive 18-month affair. Having generated US$5.6 billion at retail in 2004, Pooh product sales now make up 20% of the world’s character licensing business – and the perpetually hunny-loving bear shows no signs of slowing down as he hits his octogenarian years. And while a dedicated following championed Milne’s subsequent Pooh books in the U.S., it was Walt Disney’s 1966 animated featurette Winnie the Pooh and the Honey Tree that sealed the hungry little bear’s fate with American kids, setting him on the path to the iconic status he enjoys today.Ĭurrently, Winnie the Pooh is second only to Mickey Mouse in terms of character recognition and franchise size.

Milne’s short story Winnie-the-Pooh first appeared in the London Evening News on Christmas Eve 1925, Pooh and the Hundred Acre Wood’s cast of characters have been a hit with British children and adults alike. There’s little doubt that Winnie the Pooh is the world’s most famous ‘tubby little cubby.’ Since A.A.

Winnie the Pooh 80th Anniversary Edition by A.A. Milne